# A VWO and AB Tasty alternative (Wingify)

> Since September 2026, VWO and AB Tasty are one company, Wingify, with custom pricing and aimed at mid-sized and large companies. If you want an alternative with a public price, in Spanish, that builds the tests for you, Bixlow starts at €24.17 a month; Mida has a free plan with tests, and Convert or Varify.io are more technical options.

- Source: https://bixlow.com/en/compare/wingify-alternative
- Language: en
- Updated: 2026-11-02
- Publisher: Bixlow

## What changed with Wingify

VWO and AB Tasty have merged under the Wingify brand. Both brands' pricing pages now redirect to wingify.com, where no prices are published: pricing is custom, based on monthly active users. There is a 30-day trial with no card, but VWO's old free plan no longer appears.

In return, Wingify is a very complete suite: experimentation, personalization, behavioural analytics, feature flags and enterprise security certifications. And it has a Spanish website.


## Wingify and its alternatives

Facts from each vendor's website, checked on 2 November 2026. Prices exclude tax.

|  | Public price | Free with tests | Spanish website | AI to build variants |
| --- | --- | --- | --- | --- |
| Wingify (VWO + AB Tasty) | No, custom | No, 30-day trial | Yes | Yes (Wingz AI) |
| Bixlow | Yes, from €24.17/month | No (free plan analyses and proposes) | Yes (and the app) | Yes: proposes, builds and measures |
| Mida | Yes, from $224/month | Yes, up to 3 live tests | Yes | Yes (MidaGX) |
| Convert | Yes, from $299/month | No, free trial | No | In beta |
| Varify.io | Yes, from €199/month | No, 15-day trial | No | On the Pro plan |


## When to stay with Wingify

If you already use VWO or AB Tasty heavily, switching has a cost. Stay if one of these fits:

- You use behavioural analytics and experimentation in the same tool and do not want to split them.
- Your product team needs feature flags or server-side tests.
- You are asked for specific security certifications or to choose where data is stored (US, EU or India).
- Your traffic and test volume justify a custom contract.


## When Bixlow suits you

If what you did with VWO or AB Tasty was mostly changing things on the website and measuring them, Bixlow covers that with two differences: a price you can see before talking to anyone, and an agent that proposes what to test and builds the variant without a developer.

What Bixlow lacks: feature flags, server-side tests and its own behavioural analytics. Integrations with other tools do not come ready-made; the AI builds them for you as a Function.


## Mida, Convert and Varify, in one line each

- Mida: the cheapest way to start, with a free plan and a Spanish website.
- Convert: the closest to Wingify technically, with a public price, but in English.
- Varify.io: flat rate with no traffic limit and data in Germany.


## FAQ

### Do VWO and AB Tasty still exist?

As products inside Wingify, yes. As separate companies, no: since September 2026 they sell under the Wingify brand and their pricing pages redirect there.

### How much does Wingify cost?

It does not publish prices. Pricing is custom, based on your monthly active users, and there is a 30-day free trial.

### Can I move my VWO or AB Tasty tests to Bixlow?

There is no automatic import. The practical route is to finish running tests and create the next ones in Bixlow; the agent rebuilds a variant from a description of the change.

### Is there a free alternative to VWO?

Mida has a free plan with up to 3 live tests. Bixlow's free plan analyses your site and proposes hypotheses, but tests start on the Standard plan.

## Further reading

- [Best A/B testing tools in Spanish](https://bixlow.com/en/compare/best-ab-testing-tools)
- [A Google Optimize alternative](https://bixlow.com/en/compare/google-optimize-alternative)
- [What is a CRO agent](https://bixlow.com/en/glossary/ai-cro-agent)

## Sources

- [Kameleoon: plans (2026-11-02)](https://kameleoon.com/plans)
- [Kameleoon: home (2026-11-02)](https://www.kameleoon.com/)
- [Wingify (VWO + AB Tasty): pricing (2026-11-02)](https://wingify.com/pricing/)
- [Wingify: Spanish website (2026-11-02)](https://wingify.com/es/)
- [Optimizely: pricing (2026-11-02)](https://www.optimizely.com/pricing/)
- [Optimizely: Web Experimentation (2026-11-02)](https://www.optimizely.com/products/web-experimentation/)
- [Mida: pricing (2026-11-02)](https://www.mida.so/pricing)
- [Mida: Spanish website (2026-11-02)](https://mida.so/es)
- [Convert: pricing (2026-11-02)](https://www.convert.com/pricing/)
- [Varify.io: plans (2026-11-02)](https://varify.io/en/plans/)
- [Google Optimize: sunset notice](https://support.google.com/optimize/answer/12979939)