# More leads from the same traffic. > Bixlow for lead generation is an AI agent and platform that build and test forms and landing pages on an existing website, measure every submit as a lead goal, and can send the data to a CRM through server-side Functions. - Source: https://bixlow.com/en/industries/lead-generation - Language: en - Publisher: Bixlow Your website exists so people leave their details. Bixlow's agent builds and tests your forms, measures every submit as a lead and sends it to your CRM, without going through your tech team. - **Forms:** Multi-step, built by the agent - **Measured as:** A lead on form submit - **CRM:** Sent with Functions - **Setup:** One script, about 10 minutes ## Where the leads get lost You pay for every visit to your landing page. Most leave without filling in the form, and those who do don't always reach sales. ### Long forms nobody finishes Eight fields at once, no context, on a phone. Splitting it into steps is a project that never happens. ### One landing page for every campaign The ad talks about mortgages for the self-employed and the landing page talks about everything at once. ### You can't tell which leads are worth more You count submits, but you can't see which sources, countries or devices convert and which don't. ### Leads fall through the cracks The form sends an email that someone has to copy into the CRM by hand, when they remember. ## From click to lead in your CRM One script on your site, and the agent handles the form, the measurement and the delivery. 1. **Measure the submit.** Create a lead goal that fires when the form is submitted or the thank-you page loads, with a value if you want to measure it in money. 2. **Ask for the form.** Tell the agent what data you need. It builds a multi-step form in your look and you review it in the preview. 3. **Connect it to your CRM.** A server-side Function sends each lead to your CRM with encrypted credentials that never reach the browser. 4. **Test and segment.** Compare the new version with the Original in an A/B test and see which sources and segments bring more leads. ## Three plays to capture more, and better Each one built by the agent and measured with a lead goal. ### Multi-step forms: One question at a time The agent turns a long form into short steps, with a progress bar and your brand's look. - Built as an HTML component on your real site. - A/B tested against your current form. - A lead goal on form submit. ### Campaign landing pages: The landing page speaks the ad's language A different headline, benefits and social proof by UTM, country or device, without duplicating pages. - Reusable audiences on all five UTM parameters. - Campaigns with an end date for intakes and deadlines. - Analytics by segment, up to three levels deep. ### Leads to the CRM: Every lead, where your sales team works With Bixlow Functions, the form sends its data to your CRM or email tool from the server. - Server-side code with encrypted secrets. - The lead event can carry extra fields you pass with track(). - Written by the agent; you review it before publishing. ## The agent builds the form; you decide if it ships It builds the form, the measurement and the integration, and leaves it ready for review. ### You decide - What data you ask for, and in what order. - Which CRM or tool the leads go to. - Which landing page and campaign matter now. - Publishing: nothing reaches your site without your approval. ### The agent does - Builds the multi-step form in your look. - Sets up the lead goal on submit. - Writes the Function that sends the lead to your CRM. - Reads the verdict and proposes the next test. ### A proposal from the agent - **Page:** Information request landing page - **Variant B:** 3-step form instead of one long form - **Audience:** Paid traffic · utm_medium = cpc - **Primary metric:** Lead · form submit - **Integration:** Function that sends the lead to the CRM - **Split:** 50 / 50 · 100% of the audience ## Bixlow Studio: Want someone to run your lead capture? Bixlow Studio works on your landing pages with Bixlow: senior strategists and agents who propose, build and measure every week. - Landing page and form audit, with lead goals installed. - Your forms connected to your CRM through Functions. - Weekly tests on forms and campaign landing pages. ## FAQ ### Do I have to rebuild my forms? No. You can measure the form you already have with a submit goal and, if you want, ask the agent for a multi-step version to test against the Original. ### How do leads reach my CRM? Through Bixlow Functions: server-side code with encrypted credentials that the workflow calls when the form is submitted. Functions is on the Premium plan. ### Can I measure what a lead is worth? Yes. A goal can carry a fixed or dynamic value, so you see estimated revenue and not just submits. ### Where is the data processed? Bixlow is based in Spain and processes data in the European Union. ### Does it work with WordPress or Webflow? Yes. It works on any site where you can add a script: WordPress, Webflow, Framer or a custom build. ## Your multi-step form, this week Install the script, measure your form submit and ask the agent for the multi-step version.