# More trials. More demos. No sprint required.

> Bixlow for SaaS is an AI agent and platform that build and test changes to the pricing page, trial signup, demo forms and onboarding for identified users, as code injected into the website and the app.

- Source: https://bixlow.com/en/industries/saas
- Language: en
- Publisher: Bixlow

Your website and your product compete for the same engineering team. With Bixlow, the agent builds and tests pricing, signup and onboarding changes, and your team keeps shipping the roadmap.

- **Setup:** One script, in the head or via GTM
- **Goals:** Signup, demo, lead or custom
- **Logged-in users:** Segmented with identify()
- **Who builds it:** The agent, no sprint

## Why SaaS websites almost never get tested

Everyone knows the pricing page matters. Almost nobody changes it more than twice a year.

### The product team has no room

Every website or onboarding change competes with roadmap features, and it always loses.

### Pricing is decided by opinion

Plan order, the highlighted plan or annual billing by default get picked in a meeting, not with data.

### Demo forms that scare people off

Too many fields, too little context and no quick way to try a shorter version.

### One onboarding for everyone

The trial user, the paying customer and the partner referral all see the same in-app messages.

## From signup to active user

One script on the website and the app, and every change is built, reviewed and measured without going through the sprint.

1. **Define the goals.** Trial signup, demo request or whatever event matters to you, detected by URL, form submit, a dataLayer event or window.bixlow.track().
2. **Identify your users.** Pass Bixlow the plan, whether the user is logged in or their account type with window.bixlow.identify(), and use it in your audiences.
3. **The agent builds the change.** Describe what you want on pricing, signup or onboarding. The agent builds it and you review it in the preview.
4. **Test and keep the winner.** Launch it as an A/B test or for one audience, and read the statistics engine's verdict.

## Three places where SaaS wins or loses customers

Concrete changes on the pages that fill your funnel, measured with your own goals.

### Pricing page: Test what always gets decided by opinion

Highlighted plan, annual or monthly by default, plan order or how each plan is explained.

- A/B and A/B/n tests on your real page.
- A signup primary goal plus guardrails that must not get worse.
- Different messages by country or campaign source.

### Trial and demo: Less friction between interest and signup

Shorter forms, different button copy or social proof next to signup, built by the agent.

- Goals by form submit or confirmation URL.
- Headlines by UTM so the landing page speaks the ad's language.
- Analytics by segment: country, device or source.

### Onboarding: Messages based on who the user is

Banners, notices and sections inside your app for trial users, paying customers or a specific plan.

- Audiences built on the attributes you pass with identify().
- Gradual rollout by percentage before it reaches everyone.
- Switch it off in one click if it doesn't help.

## The agent builds; your team stays on the product

No ticket needed. It reads the page, proposes the change, builds it and sets up measurement.

### You decide

- Which funnel step matters now.
- Which user attributes you pass with identify().
- Which metric must not get worse.
- Publishing: nothing reaches your site without your approval.

### The agent does

- Proposes hypotheses from your data.
- Builds the variant in your brand's look.
- Sets up goals, audiences and guardrails.
- Reads the verdict and proposes the next test.

### A proposal from the agent

- **Page:** Pricing
- **Variant B:** Annual billing selected by default
- **Audience:** New visitors
- **Split:** 50 / 50 · 100% of the audience
- **Primary metric:** Free trial signup
- **Guardrail:** Demo request

## Bixlow Studio: Want the program without borrowing your team's hours?

Bixlow Studio runs your SaaS CRO with senior strategists and agents, without taking hours from your product team.

- Signup funnel audit with goals installed.
- Weekly tests on pricing, signup and onboarding.
- Integrations with your CRM or email tool through Functions.

## FAQ

### Does it work inside my app, not just the website?

Yes, on any page where you can add the script. Inside the app you can segment on the attributes you pass with window.bixlow.identify(), such as the plan or whether the user is logged in.

### What user data does Bixlow need?

Only what you pass with identify(), for example the plan or account type. Data is processed in the European Union.

### Can I measure signups that complete on my backend?

Yes. You can detect the confirmation page, the form submit, a dataLayer event, or call window.bixlow.track() when the signup completes.

### Do I need a developer for every test?

No. You install the script once and the agent builds each change as injected code. You can review and edit it before publishing.

### Which plan includes A/B tests?

A/B tests are on the Premium plan. Goals and analytics are in every plan. See pricing for the details.

## Your pricing page, tested this month

Install the script, define your signup goal and tell the agent what to test first.