# Installs in ten minutes. Works with what you already use.

> Bixlow installs with a single script in the head or through Google Tag Manager on any site where a script can be added, reads GA4/GTM dataLayer events as goals, and offers the window.bixlow API (identify and track) and Bixlow Functions to connect other systems.

- Source: https://bixlow.com/en/integrations
- Language: en
- Publisher: Bixlow

Bixlow doesn't ask you to switch platforms or rebuild your tracking. Paste one script, reuse the events you already send to GA4, and for everything else there is an API and Functions.

- **Installation:** Head or Google Tag Manager
- **Time:** About ten minutes
- **Measurement:** GA4/GTM dataLayer
- **Platforms:** Any site with a script

## What usually holds a new tool back

A good tool that doesn't fit your stack ends up half installed.

### Installing it is a project

You have to touch the theme, wait for a developer and do it again every time you want to try something new.

### Tracking what you already track

Your purchases and leads already reach GA4, but the new tool wants you to tag everything again.

### Data you can't use

You know whether a visitor is a customer or which plan they are on, but there is no way to use that for targeting.

## From installation to your data

A few steps, and the last ones only if you need them.

1. **Add the script.** Paste it into your site's head or publish it through Google Tag Manager. Works on Shopify, WooCommerce, PrestaShop, Webflow, Framer, WordPress and custom builds.
2. **Reuse your dataLayer.** Goals can listen to the events you already push to the GA4/GTM dataLayer, with their value and currency, without tagging anything again.
3. **Pass your own data.** window.bixlow.identify() sends attributes for audience targeting, and window.bixlow.track() records your own conversions.
4. **Connect the rest with Functions.** To talk to your CRM, your inventory or a payments or email API, a Function runs the code on a server with your keys encrypted.

## The pieces that connect Bixlow to your stack

Not many pieces, but enough to fit almost any site.

### Installation: One script, on any site

The script is asynchronous and fails silently, so you can install it without worrying about breaking anything.

- In the head or through Google Tag Manager.
- No theme edits for each change.
- Shopify, WooCommerce, PrestaShop, Webflow, Framer, WordPress and custom builds.

### GA4 and GTM: Your events, turned into goals

A goal can fire on a dataLayer event, just as it can on a click, a form submit or a URL visit.

- GA4/GTM dataLayer events.
- With value and currency, to measure revenue.
- No test needed to start measuring.

### window.bixlow API: Your data, when you need it

Two calls to pass Bixlow what only your site knows.

- identify({...}) for your own attributes, like plan or customer tier.
- track(key, { value, currency }) for your own conversions.
- identify attributes can be used in audiences.

### Functions: For everything else

If a system has no integration, a Function connects it from the server.

- Send a lead to your CRM.
- Check stock or validate a coupon.
- Talk to an email or payments API.

## The agent sets up measurement; you install the script

Installation is the only thing you do by hand. You can ask the agent for the rest.

### You decide

- Where the script goes: head or Google Tag Manager.
- Which dataLayer events count as goals.
- What data of your own you pass with identify.
- Which systems get connected with Functions.

### The agent does

- Creates goals from your events.
- Creates audiences from the attributes you send.
- Writes the Functions that connect other systems.
- Asks for an event's exact name when it's missing.

### A goal connected to GA4

- **Goal:** Purchase
- **Detection:** purchase event from the dataLayer
- **Value:** Dynamic, with its currency
- **Audience:** Returning customers (via identify)
- **Installation:** Google Tag Manager

## Bixlow Studio: Would you rather we connected it for you?

Bixlow Studio installs the script, sets up your goals from your dataLayer and builds the integrations your site needs.

- Installation plus goal and tracking setup.
- Setup for checkouts on an external domain.
- Custom integrations with your CRM, payments or email through Functions.

## FAQ

### Which platforms does Bixlow work on?

Shopify, WooCommerce, PrestaShop, Webflow, Framer, WordPress and custom builds: any site where you can add a script.

### Can I install it with Google Tag Manager?

Yes. Paste the script into your site's head or publish it as a Google Tag Manager tag.

### Does Bixlow read my GA4 events?

A goal can listen to a GA4/GTM dataLayer event, with its value and currency. That way you reuse the tracking you already have.

### What if my checkout is on another domain?

Measuring purchases on a checkout on another domain needs extra setup. Bixlow Studio can help you put it in place.

### What if I need to connect a system that isn't listed here?

That is what Bixlow Functions is for: server-side code with encrypted secrets that your workflows can call. Functions are part of the Premium plan.

## Install it today

Paste the script, connect your first goal and ask the agent for the first change.