# One platform, one agent, one loop

> One script, shared audiences and goals, and an AI agent that builds A/B tests, personalizations and campaigns on your site and measures them with Bayesian statistics.

- Source: https://bixlow.com/en/platform
- Language: en
- Publisher: Bixlow

## Platform

Everything you need to lift your site's conversion lives in one place: a script you install once, audiences and goals reused everywhere, and an AI agent that builds every change. Behind it, the Bixlow Studio team when you want us to do it with you.

Understand → Decide → Act → Measure

## Experimentation

Test ideas with rigor and decide on a verdict you can trust.

- **[A/B testing](https://bixlow.com/en/platform/ab-testing):** Variants built by the agent, measured with rigor.
- **[Statistics](https://bixlow.com/en/platform/statistics):** Bayesian verdicts nobody computes by eye.
- **[Hypotheses](https://bixlow.com/en/platform/hypotheses):** From a list of ideas to a prioritized queue.

## Personalization

Show each audience the version of your site that convinces it.

- **[Personalization](https://bixlow.com/en/platform/personalization):** One page, different for every audience.
- **[Audiences](https://bixlow.com/en/platform/audiences):** Segments defined once and used everywhere.
- **[Campaigns](https://bixlow.com/en/platform/campaigns):** Banners, bars and popups with an end date.

## Measurement

Measure what matters to the business, in revenue, not just clicks.

- **[Goals](https://bixlow.com/en/platform/goals):** Measure what pays the bills, not just clicks.
- **[Analytics](https://bixlow.com/en/platform/analytics):** Where your site wins and where it does not, by segment.

## Build

Build on your real site, with no developer and no theme edits.

- **[Visual editor](https://bixlow.com/en/platform/visual-editor):** Point, ask for the change and review it on your real site.
- **[Workflows](https://bixlow.com/en/platform/workflows):** Node-based logic: variables, actions, bindings and triggers.
- **[Functions](https://bixlow.com/en/platform/functions):** Server-side code with encrypted secrets, called from workflows.
- **[Brand skills](https://bixlow.com/en/platform/brand-skills):** A design guide taken from your site so the AI sounds like you.

## Platform

Why Bixlow, how it protects your site and how it connects.

- **[Why Bixlow](https://bixlow.com/en/why-bixlow):** Agent, studio, no developer and honest statistics.
- **[Security](https://bixlow.com/en/security):** Your site keeps working, and a person always approves.
- **[Integrations](https://bixlow.com/en/integrations):** One script, your dataLayer and an API for the rest.

## Rather have us do it for you?

Bixlow Studio is the team behind the agent: senior strategists who use this same platform to run complete CRO programs. https://bixlow.com/en/studio

- Conversion audit and goals installed.
- A prioritized roadmap and tests every week.
- A monthly report reviewed with a strategist.

## Start with one goal

Install the script, define what counts as a conversion and let the agent tell you what is worth testing first.