# Variants that look like yours on the first try. > Bixlow brand skills are instructions that travel with the AI agent in every project: a design guide (design.md) that Bixlow generates by analyzing the customer's site, and custom skills with whatever rules the team wants the AI to follow. - Source: https://bixlow.com/en/platform/brand-skills - Language: en - Publisher: Bixlow In one click, Bixlow reads your site and writes a design guide with your typography, colors and tone. The agent has it in front of it every time it builds something, so you don't spend the afternoon fixing colors. - **Design guide:** Generated from your site - **What it covers:** Typography, color and tone - **Where it applies:** Everything the agent builds - **Plan:** Premium ## Why AI output rarely looks like yours An AI model knows how to build a banner. What it doesn't know is what your brand looks like, unless someone tells it every time. ### Generic components The banner works, but with a font that isn't yours, a blue that isn't in your palette and corners that look like nothing else on your site. ### A tone that isn't yours Your site talks in short, direct sentences; the generated copy reads like a brochure. Everything needs rewriting. ### Repeating the same instructions Every request starts with the same paragraph about colors, fonts and style, and something still gets forgotten. ## How the AI learns your brand You don't have to fill in a brand manual. Bixlow starts from what is already on your site. 1. **Bixlow analyzes your site.** Ask for the design guide from the skills catalog and Bixlow reads your site to pick up the typography, colors and tone it uses. 2. **The design guide is generated.** That analysis becomes a design.md: the guide the agent checks every time it builds something for that project. 3. **The agent builds in your look.** Banners, bars, popups, sections and copy come out with your typography, your colors and your way of speaking. 4. **Add your own rules.** Custom skills give the agent instructions your site doesn't spell out: what you never promise, how a product is named, which style is off limits. ## Instructions that follow the agent across the project What the agent knows about your brand doesn't depend on you repeating it in every message. ### Design guide: A design.md taken from your site Bixlow analyzes your site and writes a guide covering what defines its look and its voice. - Generated from your site in one click. - Covers typography, color and tone. - It is a skill like any other: you can read and edit it. ### Custom skills: Your rules, in writing Named instructions you write once and the agent follows in the workflows they are assigned to. - Brand, tone or business rules. - Assigned to the workflows that need them. - New workflows pick up the project's skills. ### Consistency: The same brand in every change Because the guide goes with the agent on every request, what the agent builds on a Monday looks like what it built last month. - HTML components in your brand's look. - Copy in your tone and your languages. - Fewer rounds of fixes before publishing. ## The agent follows your guide; you set the rules The design guide gives the agent its starting point. Your skills tell it what only your team knows. ### You decide - Which custom rules the agent must follow. - Which workflows each skill applies to. - Whether the result looks like your brand. - Publishing: nothing reaches your site without your approval. ### The agent does - Checks the design guide before building. - Uses your typography, colors and tone. - Follows the skills assigned to the workflow. - Helps you write a new skill when you ask. ### A skill in Bixlow - **Design guide:** Serif headlines, light backgrounds - **Custom skill:** "Never use all caps on buttons" - **Request:** "Add a free shipping bar" - **Result:** A bar in the brand's typography and colors - **Status:** Draft ready for review ## Bixlow Studio: Want your brand locked in from day one? Bixlow Studio designers review the design guide, write your project's skills and build the components you will reuse most. - Design guide review with a designer. - Custom skills with your brand and business rules. - Custom components in your brand's look. ## FAQ ### Do I have to upload my brand guidelines? No. Bixlow analyzes your site and generates the design guide from what it already uses. If you have rules the site doesn't show, add them as custom skills. ### What is a skill? A named instruction for a project's AI. The agent follows it every time it builds something in the workflows it is assigned to. ### What if I redesign my site? The design guide is a skill like any other in the project: edit it so the agent works with the new look. ### Which plan includes skills? Skills, including the design guide, are part of the Premium plan. See pricing for what each plan includes. ## Make your first variant look like yours Generate your design guide, let Bixlow read your site and ask the agent for the first change.