# Friday's campaign, live on Thursday. > Campaigns in Bixlow are workflows with banners, bars, popups or sections that an AI agent builds as HTML components in your brand's look, triggered by events and switched off automatically on their end date or in one click. - Source: https://bixlow.com/en/platform/campaigns - Language: en - Publisher: Bixlow A free-shipping bar, a lead capture popup or the weekend banner, built by the agent in your brand's look, with an end date and ready to review in minutes. - **Formats:** Banners, bars, popups, sections - **End date:** 1 to 365 days - **Trigger:** On load or on an event - **Switch-off:** One click ## Why every promo ships late The campaign gets decided on Monday. What takes time is everything that has to change on the site for it to go live. ### Every banner is a ticket The weekend promo waits in line behind the roadmap, and by the time it ships the campaign has already started. ### Templates that do not look like you The tool's popup is obvious from a mile away: a different font, different colors, a different voice. ### The promo nobody took down On Monday morning the site is still announcing a discount that ended on Sunday. ### Shouting at everyone at once The popup fires the second the page opens, for every visitor, no matter what they are doing. ## From idea to campaign on your site A campaign is a workflow like any other: the agent builds it, you review it and you publish it. 1. **Tell the agent about the campaign.** "Free shipping over $50 this weekend, mobile only." The agent picks up the format, message, audience and duration. 2. **The agent builds the component.** It builds the banner, bar or popup as an HTML component with your brand's fonts, colors and voice, and you review it in the preview. 3. **Set when it appears and when it ends.** On page load or on an event, like a click or a form submit. Plus an end date so it switches itself off. 4. **Publish and measure.** Attach a goal to see how much the campaign sells. If it needs to stop early, deactivate it in one click. ## On-brand campaigns, on your schedule No locked templates: every component is built for your site. ### Components: In your brand's look Every project gets a design guide generated from your site, so what the agent builds fits the rest of the page. - Banners, bars, popups and sections. - Your brand's fonts, colors and voice. - Images from the project's asset library. ### Triggers: Show up at the right moment Each component responds to what happens on the page, not just to the page loading. - On page load. - On browser events: click, form submit, typing or mouse. - When a variable changes or another action finishes. ### Schedule: Campaigns that start and end on their own The end date prevents forgotten promos, and one-click deactivation lets you react on the spot. - End date from 1 to 365 days. - One-click deactivation turns off the published version and its tests together. - Stop the workflow and the change disappears on the next page load. ### Targeting: The right campaign for each visitor Point each campaign at an audience and translate it if your site has several languages. - Audiences by country, device, UTM or new visitor. - Translations of injected content. - Goals to measure what each campaign sells. ## The agent builds the campaign; you decide when it goes live Describe the promo and it comes back with the component built, the trigger configured and the end date set. ### You decide - The offer and the message. - Who sees it and when. - How long the campaign runs. - Publishing: nothing reaches your site without your approval. ### The agent does - Builds the banner, bar or popup in your brand's look. - Sets up when it appears. - Prepares translations if your site is multi-language. - Sets up the goal that measures the campaign. ### A campaign in Bixlow - **Format:** Sticky top bar - **Message:** Free shipping over $50 this weekend - **Audience:** Mobile visitors - **Trigger:** On page load - **End date:** 3 days - **Goal:** Purchase ## Bixlow Studio: Want someone to run your campaign calendar? Bixlow Studio plans campaigns with you, builds them on your site ahead of each date and tells you what each one sold. - A managed campaign calendar. - Custom components in your brand's look. - Every campaign measured in the monthly report. ## FAQ ### Do I need a developer to launch a banner or a popup? No. With the script installed, the agent builds the component as code injected into your site. You review it in the preview and you publish it. ### Do the popups use templates? No. The agent builds every component for your site, working from the design guide Bixlow generates from your brand: fonts, colors and voice. ### What happens when the end date arrives? The workflow stops being served and the banner disappears on the next page load, without anyone having to remember to take it down. ### Can I stop a campaign early? Yes. Deactivating the workflow in one click turns off the published version and any test it has running. ### Can a popup appear only when the visitor does something? Yes. A component can appear on page load or in response to an event, like a click or a form submit, or when a variable changes. ## Your next campaign, ready today Install the script, tell the agent about the promo and review the component before it goes live.