# One page, different for every audience. > Personalization in Bixlow serves a workflow — copy, offer, block, image, link or style changes injected into your site — to a specific audience, at 100% or as a gradual percentage rollout, without duplicating pages. - Source: https://bixlow.com/en/platform/personalization - Language: en - Publisher: Bixlow The visitor arriving from a campaign, the one coming back for the third time and the one browsing from another country should not all see the same thing. The agent builds each version on your real site and you choose who gets it. - **For whom:** Named audiences - **Rollout:** 100% or gradual - **Who builds it:** The agent, no developer - **Languages:** Translations included ## Why most sites say the same thing to everyone Knowing you should personalize is easy. Doing it without multiplying the work is the hard part. ### Every version is a new page To show a different offer to a different audience, the landing page gets duplicated, and three months later nobody knows which one is current. ### The campaign says one thing, the site another The ad promises a specific discount and the visitor lands on a generic homepage that never mentions it. ### All or nothing A change goes live for all traffic at once. If something goes wrong, everyone sees it. ### Languages fall behind The new block exists in one language and the translated version of the site still shows the old one. ## From audience to personalized page A personalization in Bixlow is a workflow served to an audience. Your page stays a single page. 1. **Pick the audience.** Use an audience you already have or create one: visitors from a campaign, from a country, new visitors, mobile users or an attribute your site passes in. 2. **Describe the change.** Tell the agent what that audience should see. It builds the change as injected code on your real site and you review it in the preview. 3. **Choose the rollout.** To 100% of the audience, as a direct rollout with no control group, or gradually by percentage. You always hit publish. 4. **Measure the effect.** Attach goals to the workflow to see how it converts. If you want a rigorous comparison, turn it into an A/B test. ## Personalize without duplicating anything One system to decide what changes, for whom and how fast. ### What changes: Any part of the page The agent edits the elements already on the page or adds new components in your brand's look. - Copy, offers, blocks and images. - Links, styles and element visibility. - New components: banners, bars or sections. ### Rollout: You set the pace Not every change needs a test. Choose how it reaches your audience depending on how confident you are. - To 100% of an audience. - Direct rollout, with no control group, when you do not need to measure against the original. - Gradual rollout by share of traffic. ### Languages: Multi-language sites without double the work Content injected by Bixlow can be translated, so every visitor sees it in the page's language. - Translations of injected content. - The agent can prepare the translations with you. - One workflow for every language. ## The agent builds each version; you decide who sees it Describe the idea in a sentence and the agent builds the change, creates the audience if needed and leaves the workflow ready for review. ### You decide - Which audiences are worth speaking to differently. - Which message and offer each one sees. - Whether it rolls out at 100% or gradually. - Publishing: nothing reaches your site without your approval. ### The agent does - Proposes personalizations for each audience. - Creates the audience with the right rules. - Builds the change in your brand's look. - Prepares translations and sets up goals. ### A personalization in Bixlow - **Audience:** utm_campaign = summer-sale - **Change:** Campaign headline and offer on the homepage - **Rollout:** Gradual · 25% of the audience - **Languages:** English and Spanish - **Goal:** Purchase ## Bixlow Studio: Want a full personalization strategy? Bixlow Studio works out which segments deserve different treatment, builds each personalization and measures its effect, with a strategist approving every step. - A map of segments and the message for each. - Personalizations built on your site. - Measurement and a monthly review with a strategist. ## FAQ ### Do I need to duplicate pages to personalize? No. The page stays the same; Bixlow injects the changes only for the chosen audience. Stop the workflow and the change disappears on the next page load. ### What is the difference between personalization and an A/B test? A personalization serves the change to the whole audience, or a percentage of it, without comparing against a control. An A/B test splits traffic between the Original and the variants and gives you a statistical verdict. ### What is a gradual rollout? Publishing the change for only a percentage of the audience's traffic and raising it once you are comfortable with the result. ### Can I personalize based on the campaign a visitor came from? Yes. Audiences can use the five UTM parameters, the referrer and the landing page, as well as country, device or attributes your site passes in. ### Does it work on multi-language sites? Yes. Content injected by Bixlow supports translations, so one workflow shows each piece of copy in the page's language. ## Your first personalization, today Install the script, pick an audience and tell the agent what it should see.