# Every store change, measured in revenue. > Bixlow for ecommerce teams is an AI agent that builds changes to product pages, cart and checkout as code injected into the live store, and measures them with purchase goals carrying value and revenue, in A/B tests or as audience personalization. - Source: https://bixlow.com/en/solutions/ecommerce-teams - Language: en - Publisher: Bixlow Product pages, cart and checkout are where the sale is won or lost. The agent builds changes on your real store without touching the theme, and Bixlow measures purchases with their value so you know what sells more. - **Platforms:** Shopify, WooCommerce, PrestaShop and more - **Install:** One script, about 10 minutes - **Theme:** No edits per test - **Measurement:** Purchases with value and revenue ## Where the sale is lost, nobody can touch anything The pages that earn the most are the ones everyone is most afraid to change. ### Touching the theme is scary Every product page or cart change goes through the store theme, an agency or a developer. If something breaks, it breaks at the till. ### You measure the click, not the purchase The variant lifts "Add to cart" clicks, but nobody checks whether orders or revenue went up. ### Mobile gets left behind Most traffic is mobile and the product page was designed for desktop. The buy button scrolls out of view. ### Promos are built by hand Every seasonal campaign means editing banners in the theme, remembering to take them down and never knowing what they sold. ## How an ecommerce team works with Bixlow One script on the store, purchase goals with value and the agent building changes every week. 1. **Measure what earns.** Set up purchase, add-to-cart and checkout goals. Bixlow detects them by click, URL or dataLayer event, with value and currency. 2. **Find where the sale is lost.** Segment analytics show where conversions drop: by country, device or source. That's how you prioritize hypotheses. 3. **The agent builds the change.** A sticky bar, a trust block or a shipping message. The agent builds it in your store's look and you review it in the preview. 4. **Decide on revenue.** Test it against the Original with purchase as the metric and revenue per session as a guardrail. The winner becomes the base version. ## What an ecommerce team does with Bixlow Three common use cases across product pages, cart and checkout, all measured in purchases and revenue. ### Product page: A sticky add-to-cart bar on mobile The buy button stays in view while the visitor scrolls through photos and the description. - Built by the agent as an HTML component in your brand. - Only for the mobile audience, or for everyone. - A/B test with purchase as the primary metric. ### Cart: The free shipping threshold, in plain sight A bar that tells the shopper how much more they need for free shipping, with the message adapted to their country. - Message by country, read at the network edge. - Updates through click or variable-change triggers. - Measures average order value, not just orders. ### Goals with value: Purchases with their amount, not just conversions Every purchase arrives with its value and currency, so a test's verdict can talk about revenue. - Detected from a GA4 or GTM dataLayer event, or with window.bixlow.track. - Bootstrap on revenue to compare variants. - Guardrails: revenue per session must not get worse. ## The agent builds on your store; you decide what goes live Ask for the change the way you'd ask your agency. It builds it in your brand, sets up measurement and reads the result. ### You decide - Which page and which category to prioritize. - Which promo and which shipping threshold to offer. - Which revenue metric must not get worse. - Publishing: nothing reaches your store without your approval. ### The agent does - Proposes changes from your data and your Shopify or GA CSVs. - Builds components in your store's look. - Sets up purchase goals with value. - Reads the verdict and proposes the next change. ### A change in the cart - **Page:** Cart - **Change:** Bar: "You're $12 away from free shipping" - **Audience:** Visitors from the United States - **Test:** A/B ยท 50 / 50 - **Primary metric:** Purchase, with value - **Guardrail:** Revenue per session ## Bixlow Studio: Want someone optimizing the store every week? Bixlow Studio is the team of strategists, designers and engineers behind the agent. It works on your store with Bixlow, so every change is reversible and measured. - Product page, cart and checkout audit with prioritized hypotheses. - Purchase goal setup, including checkouts on an external domain. - A seasonal promo calendar and new tests every week. ## FAQ ### Does it work with Shopify, WooCommerce or PrestaShop? Yes. Bixlow works on Shopify, WooCommerce, PrestaShop, Webflow, Framer, WordPress and custom stores: you just add a script, directly or through Google Tag Manager. ### Do I have to edit the store theme? No. Changes are injected into the page on load. Nothing is written into the theme, and deactivating a workflow puts the store back as it was. ### How does it measure purchases and their value? With a GA4 or GTM dataLayer event carrying value and currency, a visit to the confirmation URL, or a call to window.bixlow.track from your site. ### What if my checkout is on another domain? Purchases on an external checkout domain need extra setup. Bixlow Studio can set it up for you. ### Will it slow my store down? The script loads asynchronously and fails silently: if Bixlow can't be reached, your store renders exactly as it would without it. ## Your next store change, measured in revenue Install the script, set up the purchase goal and ask the agent for the first change.