# Before you test, know where to look.

> Bixlow Studio's conversion audit is an entry-level service in which senior strategists and AI agents review a website's funnel, install its conversion goals in Bixlow and load the top hypotheses, ready to build.

- Source: https://bixlow.com/en/studio/audit
- Language: en
- Publisher: Bixlow

We review your site and funnel, install the measurement that is missing and leave the hypotheses most worth testing in Bixlow. No program commitment.

- **Scope:** Website and conversion funnel
- **Measurement:** Goals installed in Bixlow
- **Deliverable:** Prioritized hypotheses in Bixlow
- **Commitment:** No program required

## Why testing without an audit costs more

The first test is usually picked on instinct. Without reliable measurement or priorities, the program starts on the wrong foot.

### What matters isn't measured

Analytics counts visits and clicks, but purchases, leads or signups aren't set up properly.

### Too many ideas, no priorities

Everyone has an opinion about the homepage. Nobody has looked at where the funnel drops.

### No evidence behind them

Hypotheses don't point to any data, so when a test loses nobody knows what was learned.

## How the audit works

We work on your real site with Bixlow. What we find stays inside your project, not in a PDF that gets forgotten.

1. **Install.** You add the Bixlow script to your site, directly or through Google Tag Manager. It takes about ten minutes.
2. **Measurement.** We install the goals that matter to your business: purchases with value, leads, signups or key clicks.
3. **Funnel review.** A strategist and the agents review your site, your key pages and the data you share with us.
4. **Hypotheses in Bixlow.** We load the top hypotheses into Bixlow, with their evidence and score, and walk through them with you.

## What the audit includes

A starting point you can use the next day, with us or with your own team.

### Funnel: Where conversion is lost

We review the pages that lead to conversion and the data you have, from the first click to the goal.

- A review of key pages on your real site.
- Analysis of your GA, Shopify or spreadsheet exports.
- A read by segment: country, device or source.

### Measurement: Goals that measure the business

We set up the goals that actually matter in Bixlow, with their value where there is one.

- Purchases, leads, signups, clicks or custom events.
- Detection by URL, form, click or dataLayer event.
- Fixed or dynamic value to measure in revenue.

### Hypotheses: The ideas most worth testing

Each hypothesis lands in Bixlow with its brief, its evidence and its priority, ready to be built.

- Priority by reach, impact, confidence and difficulty.
- Evidence attached to each hypothesis.
- A final walkthrough with a senior strategist.

## The agents analyze; the strategist prioritizes

The agents review quickly and thoroughly. A person decides what matters.

### The strategist decides

- Which pages and funnel steps get reviewed, with you.
- Which goals matter to your business.
- Which hypotheses make the cut, and their priority.
- What to recommend as the first step.

### The agents do

- Analyze your data exports.
- Review your key pages on the real site.
- Set up the goals in Bixlow.
- Write each hypothesis with its brief.

### A hypothesis from the audit

- **Page:** Product page on mobile
- **Evidence:** GA export attached to the brief
- **Hypothesis:** A sticky buy bar on mobile will increase purchases
- **Primary metric:** Purchase, with value
- **Priority:** A 1–100 score in the brief
- **Status:** Ready to build in Bixlow

## Bixlow Studio: What we need from you

Not much, and only once.

- Add the Bixlow script to your site, or give us access to Google Tag Manager.
- Any analytics or store exports you want to share.
- One meeting to agree on goals and another to walk through the hypotheses.

## FAQ

### Do I have to sign up for a program afterwards?

No. The audit is a no-commitment way to start. You can build the hypotheses with your own team in Bixlow or continue with a Bixlow Studio program.

### What do I have at the end?

Goals installed in your Bixlow project and the top hypotheses loaded, with their evidence and score, ready to build.

### Do I need developer access to my site?

No. You only need to add the Bixlow script once, in the head or through Google Tag Manager.

### What data do you need?

Whatever you want to share: GA exports, store exports or a spreadsheet. Data is processed in the European Union.

### How much does it cost?

It depends on the size of your site and funnel. Tell us about your case and we will put together a proposal.

## Start with the audit

Tell us about your site and your goals, and we will explain what the audit would look like for you.