# Your CRO program, shipping every week.

> Bixlow Studio's managed CRO program is a service in which AI agents find, build, launch and read experiments on the client's website with Bixlow, and a senior strategist reviews and approves every step.

- Source: https://bixlow.com/en/studio/cro-program
- Language: en
- Publisher: Bixlow

Senior strategists and AI agents run your experimentation program end to end: they find opportunities, build the tests, launch them on your site and walk you through the results.

- **Team:** Senior strategists and AI agents
- **Cadence:** Weekly deliveries
- **Review:** Monthly report with your strategist
- **Control:** Nothing ships without approval

## Why in-house CRO stalls

Almost every team knows it should test more. What is missing is not ideas, it is someone who carries them all the way to a result.

### CRO is nobody's main job

Marketing handles it between campaigns and product between sprints. The program moves when there is spare time, which is almost never.

### Ideas stay on a list

There is a doc with fifty hypotheses and none in production, because building every test goes through engineering.

### Results get misread

A test is stopped too early or a winner is celebrated that wasn't one, and trust in the program drops.

### Learning doesn't add up

Every test starts from scratch because nobody keeps track of what was tested, why, and what came out.

## How the program runs

We work directly on your site with Bixlow, so every change is safe, reversible and measured from day one.

1. **Audit and goals.** We review your site and funnel, install the goals that matter to your business and agree on the metrics that drive the program.
2. **Roadmap.** The agents propose a prioritized list of tests, changes and personalizations, and you approve it with your strategist.
3. **Weekly deliveries.** Every week we build, review and launch the next item on the roadmap, always with your sign-off.
4. **Monthly report.** You go through what shipped, what the statistics engine says and what comes next with your strategist.

## What the program includes

Everything you would ask of a CRO team, working on your site with Bixlow.

### Strategy: A roadmap that actually ships

Hypotheses with their evidence and priority, reviewed with you before anything is built.

- Conversion audit of your site and funnel.
- Hypotheses prioritized by reach, impact, confidence and difficulty.
- Personalization strategy and a campaign calendar.

### Execution: Tests and changes every week

The agents build the variants, components and measurement; a strategist reviews them before they reach your site.

- A/B and A/B/n tests on your real site.
- Banners, sections and personalization by audience.
- Goals and measurement set up and reviewed.

### Reading: Results you can defend

The verdict comes from Bixlow's statistics engine; your strategist explains it and proposes the next step.

- Bayesian verdict with minimum sample and duration.
- Monthly report reviewed with a senior strategist.
- Every test, with its hypothesis and result, stays in Bixlow.

## Machine speed, human judgment

The agents do the heavy lifting. People make the decisions.

### The strategist decides

- Which goals and metrics drive the program, with you.
- Which hypotheses make it onto the roadmap.
- Whether each test is ready to publish.
- When a result justifies the next step.

### The agents do

- Analyze your data and propose hypotheses.
- Build variants and components in your look.
- Set up goals, audiences and guardrails.
- Read the verdict and prepare the report.

### A week in the program

- **Monday:** Running tests reviewed against the statistics engine
- **Tuesday:** The agents build the next hypothesis on the roadmap
- **Wednesday:** The strategist reviews the variant in the preview
- **Thursday:** Client approval and publishing
- **Friday:** Weekly summary in the shared report

## Bixlow Studio: How to get started

To kick off the program we only need the basics. We set up the rest.

- Access to add the Bixlow script to your site, directly or through Google Tag Manager.
- One person on your team who approves what gets published.
- Access to your analytics for the initial audit.

## FAQ

### Do I need a technical team for the program?

No. The Bixlow script only has to be installed once. Tests and changes are built as code injected into your site, without touching your codebase.

### Who approves what gets published?

A senior strategist reviews every step and nothing reaches your site without your approval. Any change can be paused or rolled back.

### How are winners decided?

By Bixlow's statistics engine, which only declares a winner with enough sample, a minimum duration and a high probability. Neither the strategist nor the agents compute their own verdict.

### What happens to the work if we leave the program?

Everything lives in your Bixlow project: workflows, hypotheses, goals and results. You can keep using it with your own team.

### How much does it cost?

It depends on the scope of your site and program. Tell us about your case and we will put together a proposal.

## Let's talk about your program

Tell us about your site and your goals, and we will explain how the program would start for you.