# What you need, built on your site.

> Bixlow Studio custom builds are components, Bixlow Functions integrations and features that strategists, designers and engineers build on a client's website with Bixlow, injected at runtime and measurable like any workflow.

- Source: https://bixlow.com/en/studio/custom-builds
- Language: en
- Publisher: Bixlow

Complex components, integrations with your tools and new features, built by our team on Bixlow. No changes to your codebase, and the same measurement as any test.

- **Team:** Strategists, designers and engineers
- **Integrations:** CRM, payments and email via Functions
- **Delivery:** Injected code, no theme edits
- **Measurement:** Goals and tests, like everything

## Why these pieces never get built

Some things the agent can't solve alone in an afternoon, and your engineering team never has time for.

### The engineering backlog is full

Connecting a form to the CRM or building a new component competes with everything else and never gets done.

### Your platform won't allow it

The theme, the CMS or the checkout limit what you can change without custom work nobody wants to maintain.

### It ships without measurement

When a feature finally launches, nobody knows whether it improved conversion or just cost money.

## How a custom build runs

Everything is built in your Bixlow project, so it is safe, reversible and measured from day one.

1. **Scope.** You tell us what you need and we agree on what gets built, which tools it connects to and how it is measured.
2. **Build.** Designers, engineers and agents build it on your site with Bixlow, in your brand's look.
3. **Review.** You review it in the preview on your real site. Nothing is published without your approval.
4. **Launch and measure.** It goes live for everyone, for one audience or as an A/B test, with its goals set up.

## What we build

What the product doesn't do on its own, built on top of it.

### Components: Interface pieces made for your brand

Popups with their own logic, configurators, calculators, sections or multi-step forms, injected into your site.

- Built as HTML components in your look.
- Wired with workflow variables, triggers and bindings.
- Translatable for multi-language sites.

### Integrations: Your site, connected to your tools

With Bixlow Functions, server-side code that talks to your CRM, your payment provider or your email tool.

- Leads sent to the CRM.
- Stock checks or coupon validation.
- Encrypted secrets that never reach the browser.

### Advanced measurement: Make every conversion count

The setup you need when the purchase or booking completes outside your domain, or when the data lives in your backend.

- Setup for external checkouts.
- Events through window.bixlow.track() and the dataLayer.
- User attributes through window.bixlow.identify().

### Features: Try a feature before the sprint

A new feature on your site, built with injected code, to validate it with real users before building it into your product.

- Gradual rollout by percentage.
- A/B tested against the current experience.
- Switched off in one click if it doesn't work.

## Engineers in charge, agents at the keyboard

The agents speed up the build. People make the technical and product decisions.

### The strategist decides

- What gets built and for which goal, with you.
- Which tools it integrates with.
- How it is measured and who sees it.
- Whether it is ready to publish.

### The agents do

- Build components in your look.
- Write Functions for your integrations.
- Set up goals and audiences.
- Prepare variants for the test.

### A custom build

- **Need:** Form leads were copied into the CRM by hand
- **Component:** Multi-step form in the brand's look
- **Integration:** Function that sends each lead to the CRM
- **Measurement:** Lead goal on form submit
- **Launch:** A/B test against the original form

## Bixlow Studio: How to get started

Tell us what you need and we will turn it into a concrete scope.

- A description of what you want to build and why.
- Test access or documentation for the tools to integrate.
- The Bixlow script installed on your site, or access to Google Tag Manager.

## FAQ

### Do you need to touch my site's code?

No. Everything is injected at runtime with Bixlow. Switch the workflow off and the change disappears on the next page load.

### Where do the integrations run?

In Bixlow Functions: server-side code that Bixlow deploys and runs, with encrypted secrets. Functions is part of the Premium plan.

### Can I edit what you build later?

Yes. Everything stays in your Bixlow project with its version history, and you can edit it yourself, with the agent or with us.

### Can a custom build be measured like a test?

Yes. Any build can go live as an A/B test or a gradual rollout, with its goals and guardrails.

### How much does it cost?

It depends on the scope. Tell us what you need and we will put together a proposal.

## Tell us what you want to build

We will help you turn it into a concrete scope and measure it from day one.