Skip to content
Bixlow
Comparison

The best A/B testing tools in Spanish in 2026

Seven A/B testing tools worth a look in 2026 are Wingify (VWO and AB Tasty combined), Optimizely, Kameleoon, Convert, Varify.io, Mida and Bixlow. Only Bixlow, Mida and Wingify have Spanish websites; for a free plan with tests, Mida; for an AI that proposes and builds tests in Spanish without a developer, Bixlow; for large companies with server-side testing, Optimizely, Kameleoon or Wingify.

By Fernando Blanco Dosil · Updated November 2, 2026

Quick comparison

Prices exclude tax, in the currency each vendor publishes.

Spanish websiteFree plan with testsEntry priceAI to build variantsWho it is for
BixlowYes (and the app)No (free plan analyses and proposes)€24.17/month, yearlyYes: proposes, builds and measuresSMBs, online stores, agencies
Wingify (VWO + AB Tasty)YesNo, 30-day trialCustom pricingYes (Wingz AI)Mid-market and enterprise
MidaYesYes, up to 3 live tests$224/month, yearlyYes (MidaGX)SMBs and marketing
KameleoonNoNo, 30-day trial$495/monthYes (PBX)Large companies
OptimizelyNoNoCustom pricingYes, AI agentsLarge companies
ConvertNoNo, free trial$299/month, yearlyYes, in betaMid-market and agencies
Varify.ioNoNo, 15-day trial€199/month, yearlyYes, on the Pro planSMBs and agencies

How to choose in two minutes

Ask yourself three questions. First: do you have someone to build the variants? If not, rule out the tools that need a developer for anything beyond the basics. Second: do you need to test on the server or only on the website? If it is only the website, do not pay for a product platform. Third: how much traffic do you have? With few conversions a month any tool will take a while to give you a result, so check the sample size calculator first.

Bixlow

An AI CRO agent: it analyses your site, proposes hypotheses ranked by impact, builds the variants on your real site and tells you when there is a winner, using Bayesian statistics. The website, app and support are in Spanish.

Best for: marketing and ecommerce teams with no developer for CRO. Worst for: anyone who needs feature flags, server-side tests or ready-made integrations with other tools.

Wingify (VWO + AB Tasty)

In September 2026 VWO and AB Tasty merged under the Wingify brand. It is a full suite: experimentation, personalization, behavioural analytics, feature flags and enterprise security certifications. It has a Spanish website. It does not publish prices and charges by monthly active users.

Best for: mid-sized and large companies that want everything from one vendor. Worst for: a small store that only wants to run a few tests.

Mida

A light tool with a Spanish website, a visual editor and a generative AI (MidaGX) that creates variants from a description. Its free plan includes up to 3 live tests.

Best for: teams that already know what to test and want something simple and cheap. Worst for: anyone who wants a detailed explanation of the statistical method, which its website does not describe.

Kameleoon

A French platform for large companies, with prompt-based experimentation (PBX), feature flags, server-side tests and demanding compliance options. Its website is in English, French and German.

Best for: large companies with a product team and strict security requirements. Worst for: small businesses working in Spanish or on a tight budget.

Optimizely

One of the classic names in experimentation, now part of a broader digital experience platform (CMS, commerce). It offers AI agents to come up with and build experiments, and its own statistics engine. It does not publish prices.

Best for: large companies already in its ecosystem. Worst for: anyone looking for a tool in Spanish or a price they can look up.

Convert

Very complete on the technical side: server-side tests, feature flags, over a hundred integrations, frequentist and Bayesian statistics and EU servers. In English.

Best for: agencies and teams with a developer who want full control at a public price. Worst for: teams without a technical profile.

Varify.io

A German tool with a flat rate and no traffic limit, with data hosted in Germany. The Pro plan adds prompt-based experiments and Bayesian statistics. Its website is not in Spanish.

Best for: high-traffic sites that do not want to pay per visitor. Worst for: anyone who wants the tool in Spanish.

Sources

Facts about other tools come from their own websites, on the date shown. If you spot one that is out of date, write to us and we will fix it.

FAQ

A/B testing tools 2026

What is the best A/B testing tool in Spanish?

It depends on your team. With no developer and wanting the tool in Spanish, Bixlow. For something free and simple, Mida. For a large company that needs a full suite with a Spanish website, Wingify.

Is there a free A/B testing tool?

Of the seven, Mida is the only one with a free plan that includes tests (up to 3 live). Bixlow's free plan analyses your site and proposes what to test, but tests start on the Standard plan.

What happened to VWO and AB Tasty?

They merged in 2026 under the Wingify brand. Their pricing pages now redirect to wingify.com.

Do I need a developer to run A/B tests?

For website changes, less and less: almost all these tools generate variants with AI. For server-side tests or feature flags, yes.

START WITH YOUR SITE

What would you test first on your site?

Bixlow analyses your site for free and proposes your first hypotheses, ranked by impact.