Long forms nobody finishes
Eight fields at once, no context, on a phone. Splitting it into steps is a project that never happens.
Services, finance and education
More leads from the same traffic.
Your website exists so people leave their details. Bixlow's agent builds and tests your forms, measures every submit as a lead and sends it to your CRM, without going through your tech team.
Bixlow for lead generation is an AI agent and platform that build and test forms and landing pages on an existing website, measure every submit as a lead goal, and can send the data to a CRM through server-side Functions.
Project goals
- PurchasedataLayer · purchase1,284
- Add to cartClick · .add-to-cart6,910
- LeadSubmit · #contact312
- CheckoutURL · /checkout2,045
Purchase
€84,120revenue measured this month
- Forms
- Multi-step, built by the agent
- Measured as
- A lead on form submit
- CRM
- Sent with Functions
- Setup
- One script, about 10 minutes
THE PROBLEM
Where the leads get lost
You pay for every visit to your landing page. Most leave without filling in the form, and those who do don't always reach sales.
One landing page for every campaign
The ad talks about mortgages for the self-employed and the landing page talks about everything at once.
You can't tell which leads are worth more
You count submits, but you can't see which sources, countries or devices convert and which don't.
Leads fall through the cracks
The form sends an email that someone has to copy into the CRM by hand, when they remember.
HOW IT WORKS
From click to lead in your CRM
One script on your site, and the agent handles the form, the measurement and the delivery.
- 1
Measure the submit
Create a lead goal that fires when the form is submitted or the thank-you page loads, with a value if you want to measure it in money.
- 2
Ask for the form
Tell the agent what data you need. It builds a multi-step form in your look and you review it in the preview.
- 3
Connect it to your CRM
A server-side Function sends each lead to your CRM with encrypted credentials that never reach the browser.
- 4
Test and segment
Compare the new version with the Original in an A/B test and see which sources and segments bring more leads.
CAPABILITIES
Three plays to capture more, and better
Each one built by the agent and measured with a lead goal.
Multi-step forms
One question at a time
The agent turns a long form into short steps, with a progress bar and your brand's look.
- Built as an HTML component on your real site.
- A/B tested against your current form.
- A lead goal on form submit.
Campaign landing pages
The landing page speaks the ad's language
A different headline, benefits and social proof by UTM, country or device, without duplicating pages.
- Reusable audiences on all five UTM parameters.
- Campaigns with an end date for intakes and deadlines.
- Analytics by segment, up to three levels deep.
Leads to the CRM
Every lead, where your sales team works
With Bixlow Functions, the form sends its data to your CRM or email tool from the server.
- Server-side code with encrypted secrets.
- The lead event can carry extra fields you pass with track().
- Written by the agent; you review it before publishing.
AI AGENT
The agent builds the form; you decide if it ships
It builds the form, the measurement and the integration, and leaves it ready for review.
You decide
- What data you ask for, and in what order.
- Which CRM or tool the leads go to.
- Which landing page and campaign matter now.
- Publishing: nothing reaches your site without your approval.
The agent does
- Builds the multi-step form in your look.
- Sets up the lead goal on submit.
- Writes the Function that sends the lead to your CRM.
- Reads the verdict and proposes the next test.
A proposal from the agent
- Page
- Information request landing page
- Variant B
- 3-step form instead of one long form
- Audience
- Paid traffic · utm_medium = cpc
- Primary metric
- Lead · form submit
- Integration
- Function that sends the lead to the CRM
- Split
- 50 / 50 · 100% of the audience
BIXLOW STUDIO
Want someone to run your lead capture?
Bixlow Studio works on your landing pages with Bixlow: senior strategists and agents who propose, build and measure every week.
Meet Bixlow Studio- 01Landing page and form audit, with lead goals installed.
- 02Your forms connected to your CRM through Functions.
- 03Weekly tests on forms and campaign landing pages.
FREQUENTLY ASKED QUESTIONS
Lead generation
Do I have to rebuild my forms?
No. You can measure the form you already have with a submit goal and, if you want, ask the agent for a multi-step version to test against the Original.
How do leads reach my CRM?
Through Bixlow Functions: server-side code with encrypted credentials that the workflow calls when the form is submitted. Functions is on the Premium plan.
Can I measure what a lead is worth?
Yes. A goal can carry a fixed or dynamic value, so you see estimated revenue and not just submits.
Where is the data processed?
Bixlow is based in Spain and processes data in the European Union.
Does it work with WordPress or Webflow?
Yes. It works on any site where you can add a script: WordPress, Webflow, Framer or a custom build.
GET STARTED
Your multi-step form, this week
Install the script, measure your form submit and ask the agent for the multi-step version.
NO CARD · ONE SCRIPT · 10 MINUTES