Goals and conversions

Measure what pays the bills.

Purchases, leads, add-to-carts: define what counts as success on your site, with its value, and Bixlow detects it without touching code. It works from day one, with or without a test running.

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Bixlow goals are the business outcomes a project measures — purchase, add to cart, checkout, lead, click or custom — detected without code by click, URL, form submit or dataLayer event, or with window.bixlow.track(), with a value so revenue is measured too.

Project goals

PurchasedataLayer · purchase1,284
Add to cartClick · .add-to-cart6,910
LeadSubmit · #contact312
CheckoutURL · /checkout2,045

Purchase

€84,120revenue measured this month

Kinds: Purchase, cart, checkout, lead, click, custom
Detection: No-code or via API
Value: Fixed or dynamic
Test required: No

THE PROBLEM

Why measuring conversions is often the hardest part

Before you can improve anything, you have to be able to measure it. That is where most teams get stuck.

Every new event needs a developer

Tracking a button click or a form submit turns into another ticket, and in the meantime there is no data.

Clicks get measured, not money

The variant lifts clicks, but nobody knows whether sales went up.

The data already exists elsewhere

Your site already sends purchases to GA4 through the dataLayer, but your testing tool ignores it.

No test, no measurement

Many tools only measure inside an experiment. A change shipped without a test is a change shipped blind.

HOW IT WORKS

How a goal is set up

A goal is defined once in the project and used across every workflow, test and analytics view.

1
Choose what counts as success
Purchase, add to cart, checkout, lead, click or a custom goal.
2
Tell Bixlow how to detect it
A click on an element, a visit to a URL, a form submit or a GA4 or GTM dataLayer event. If none fit, one line with window.bixlow.track().
3
Give it a value
A fixed value, like what a lead is worth, or a dynamic one, like the order total, so you measure revenue and not just conversions.
4
Use it everywhere
As the primary metric or a guardrail in a test, or to measure a personalization or a campaign without a test.

CAPABILITIES

Business measurement, no code

What matters, detected in the simplest way your site allows.

No-code detection

Without touching your site

Most goals are set up from Bixlow using the script you already installed.

Click on an element (CSS selector).
Visit to a URL or a form submit.
GA4 or GTM dataLayer event, with value and currency.

Tracking API

For everything else

When success is not visible on the page, your site tells Bixlow with one line of JavaScript.

window.bixlow.track(key, { value, currency }).
Fixed or dynamic value per conversion.
Revenue, not just conversion counts.

Across the product

One goal, many uses

The same goals feed tests, personalizations and analytics.

Primary metric of an A/B test.
Guardrails: metrics that must not get worse.
Measurement without a test, on every plan.

AI AGENT

The agent sets up measurement with you

Tell it what you want to measure and the agent creates the goal, picks how to detect it and connects it to the workflow or the test.

You decide

Which outcomes matter to your business.
What each conversion is worth.
Which goal is primary in each test.
Which metrics must not get worse.

The agent does

Creates the goal with the right kind.
Picks the detector: click, URL, form or dataLayer.
Connects it as primary metric or guardrail.
Explains what each goal is measuring.

A goal in Bixlow

Name: Purchase
Kind: Purchase
Detection: GA4 dataLayer purchase event
Value: Dynamic · amount and currency from the event
Used in: Product page test · summer campaign

BIXLOW STUDIO

Want measurement set up right from the start?

Bixlow Studio works out with you what to measure, configures goals and values, and handles the tricky cases, like a checkout on another domain.

Meet Bixlow Studio

01Goals, values and guardrails defined with you.
02Tracking set up on your site and in your dataLayer.
03Setup for checkouts on an external domain.

KEEP EXPLORING

FREQUENTLY ASKED QUESTIONS

Goals

Do I need an A/B test to measure conversions?

No. Goals work on every plan, with or without a test. You can measure a personalization, a campaign or your site as it is.

Can I use the events I already send to GA4?

Yes. Bixlow can detect a GA4 or Google Tag Manager dataLayer event, including its value and currency, with no extra code.

How do I measure revenue, not just conversions?

Give the goal a value: fixed, like what a lead is worth to you, or dynamic, like the order total coming from the dataLayer or window.bixlow.track().

What if my checkout is on another domain?

Purchases on a checkout hosted on an external domain need extra setup. Bixlow Studio can help you get it ready.

What is a guardrail?

A secondary goal that must not get worse. In a test, if the variant lifts the primary metric but hurts a guardrail, Bixlow warns you.

GET STARTED

Start measuring today

Install the script, create your first goal and see how your site converts, with or without a test.