Resources
30 A/B test ideas for your online store
One idea per page, from homepage to checkout. Each comes with its hypothesis, how to build it, what to measure and when you would not test it.
Home page
- 01Clear headline instead of the sliderLet visitors know in two seconds whether they are in the right place
- 02Free shipping in the top barLet shoppers know the threshold before they fill the cart
- 03Category cards below the headerFind your way around without opening the menu
- 04Bestsellers before new arrivalsWhat other people already buy reassures first-time visitors
Category page
- 05Free shipping badge on cardsShow which products save the shipping cost
- 06Visible mobile filtersFilter by size or price without opening a panel
- 07Sort by bestsellersLet the first thing shoppers see be what people like most
- 08Second image on the cardA studio shot does not show how it looks in real life
Product page
- 09Shipping cost next to the priceAnswer on the product page the doubt that kills carts
- 10Payment methods below the buttonKnowing they can pay their way removes a reason to leave
- 11Key points as bulletsNobody scrolls down to read paragraphs on a phone
- 12Size guide next to the selectorAnswer the size question at the moment of choosing
- 13Rating below the titleSocial proof in plain sight, no searching needed
- 14Returns in one lineFear of getting it wrong weighs less when you can send it back
Cart
- 15Free shipping progress barA goal you can see, and it's close
- 16Add-ons to reach free shippingLow-priced products in the cart that close the gap to the threshold
- 17Shipping in the cartStop the shipping cost being a surprise on the last step
- 18Collapsed coupon fieldThe discount field behind a link, not in plain view
Checkout
- 19Guest checkout firstBuying without an account as the main checkout option
- 20Fewer checkout fieldsOptional fields behind a link to shorten the form
- 21Favourite payment method firstThe method your customers use most, first in the list
- 22Delivery date instead of a range“Arrives Thursday 12th” instead of “2 to 3 working days”
- 23Expanded summary on mobileProducts and total in view before paying on mobile