What matters isn't measured
Analytics counts visits and clicks, but purchases, leads or signups aren't set up properly.
Bixlow Studio
Before you test, know where to look.
We review your site and funnel, install the measurement that is missing and leave the hypotheses most worth testing in Bixlow. No program commitment.
Bixlow Studio's conversion audit is an entry-level service in which senior strategists and AI agents review a website's funnel, install its conversion goals in Bixlow and load the top hypotheses, ready to build.
Week 6 · CRO program
- Product page auditDone
- Test: sticky mobile buy barReady to approve
- Personalization for Meta campaignIn progress
- Monthly reportFriday
Reviewed by your strategistSenior strategist
- Scope
- Website and conversion funnel
- Measurement
- Goals installed in Bixlow
- Deliverable
- Prioritized hypotheses in Bixlow
- Commitment
- No program required
THE PROBLEM
Why testing without an audit costs more
The first test is usually picked on instinct. Without reliable measurement or priorities, the program starts on the wrong foot.
Too many ideas, no priorities
Everyone has an opinion about the homepage. Nobody has looked at where the funnel drops.
No evidence behind them
Hypotheses don't point to any data, so when a test loses nobody knows what was learned.
HOW IT WORKS
How the audit works
We work on your real site with Bixlow. What we find stays inside your project, not in a PDF that gets forgotten.
- 1
Install
You add the Bixlow script to your site, directly or through Google Tag Manager. It takes about ten minutes.
- 2
Measurement
We install the goals that matter to your business: purchases with value, leads, signups or key clicks.
- 3
Funnel review
A strategist and the agents review your site, your key pages and the data you share with us.
- 4
Hypotheses in Bixlow
We load the top hypotheses into Bixlow, with their evidence and score, and walk through them with you.
CAPABILITIES
What the audit includes
A starting point you can use the next day, with us or with your own team.
Funnel
Where conversion is lost
We review the pages that lead to conversion and the data you have, from the first click to the goal.
- A review of key pages on your real site.
- Analysis of your GA, Shopify or spreadsheet exports.
- A read by segment: country, device or source.
Measurement
Goals that measure the business
We set up the goals that actually matter in Bixlow, with their value where there is one.
- Purchases, leads, signups, clicks or custom events.
- Detection by URL, form, click or dataLayer event.
- Fixed or dynamic value to measure in revenue.
Hypotheses
The ideas most worth testing
Each hypothesis lands in Bixlow with its brief, its evidence and its priority, ready to be built.
- Priority by reach, impact, confidence and difficulty.
- Evidence attached to each hypothesis.
- A final walkthrough with a senior strategist.
AI AGENT
The agents analyze; the strategist prioritizes
The agents review quickly and thoroughly. A person decides what matters.
The strategist decides
- Which pages and funnel steps get reviewed, with you.
- Which goals matter to your business.
- Which hypotheses make the cut, and their priority.
- What to recommend as the first step.
The agents do
- Analyze your data exports.
- Review your key pages on the real site.
- Set up the goals in Bixlow.
- Write each hypothesis with its brief.
A hypothesis from the audit
- Page
- Product page on mobile
- Evidence
- GA export attached to the brief
- Hypothesis
- A sticky buy bar on mobile will increase purchases
- Primary metric
- Purchase, with value
- Priority
- A 1–100 score in the brief
- Status
- Ready to build in Bixlow
- 01Add the Bixlow script to your site, or give us access to Google Tag Manager.
- 02Any analytics or store exports you want to share.
- 03One meeting to agree on goals and another to walk through the hypotheses.
FREQUENTLY ASKED QUESTIONS
Conversion audit
Do I have to sign up for a program afterwards?
No. The audit is a no-commitment way to start. You can build the hypotheses with your own team in Bixlow or continue with a Bixlow Studio program.
What do I have at the end?
Goals installed in your Bixlow project and the top hypotheses loaded, with their evidence and score, ready to build.
Do I need developer access to my site?
No. You only need to add the Bixlow script once, in the head or through Google Tag Manager.
What data do you need?
Whatever you want to share: GA exports, store exports or a spreadsheet. Data is processed in the European Union.
How much does it cost?
It depends on the size of your site and funnel. Tell us about your case and we will put together a proposal.
GET STARTED
Start with the audit
Tell us about your site and your goals, and we will explain what the audit would look like for you.
AGENTS DO THE WORK · STRATEGISTS APPROVE