Keys can't live on the page
A CRM or payment provider key placed in the site's JavaScript can be read by anyone who opens the page source.
Some changes need to talk to a server: your CRM, your inventory, your payment provider. With Functions, the agent writes that code, Bixlow deploys it and your workflows call it, with no backend for you to build or maintain.
Bixlow Functions is server-side code that Bixlow deploys and runs on its own infrastructure, with encrypted secrets, that Bixlow workflows call so a change on the site can read from or send data to other systems without exposing credentials in the browser.
A change on the page goes as far as the browser goes. The moment it needs an API key or data from another system, the project stalls.
A CRM or payment provider key placed in the site's JavaScript can be read by anyone who opens the page source.
Sending a lead or checking stock doesn't justify building, deploying and maintaining a server of your own.
Connecting a form to the CRM joins the ticket queue, and the campaign launches without it.
A Function is one more piece of the project: it is written, deployed and wired to a workflow.
Tell the agent what should happen: for example, send a form's data to your CRM when the visitor submits it.
The agent writes the server-side code. The keys it needs are stored as encrypted secrets, never on the page.
Bixlow deploys the Function to its servers, isolated from other projects' functions, with nothing for you to manage.
The workflow calls it when the event happens and uses the response to update the page. Publishing is still your call.
Functions covers the server-side part that a change on the site can't handle from the browser.
Each Function is code that runs on a server, outside the visitor's browser.
Your API credentials are stored encrypted and only the Function uses them, on the server.
Workflows call the Function as part of their logic and use the response on the page.
You don't have to write server-side code. The agent writes it and wires it to the workflow, and you control which services and keys come into play.
Bixlow Studio engineers build custom integrations with Functions on your site, and a strategist makes sure every change is measured.
Meet Bixlow StudioAnything that needs a server: send a lead to your CRM, check a product's stock, validate a coupon, or talk to an email or payments API.
On Bixlow's servers, in an environment isolated per project. Bixlow deploys it for you, so you don't manage any servers.
No. They are stored as encrypted secrets and only the Function uses them, on the server. They never reach the visitor's browser.
No. The agent can write the Function and wire it to the workflow. If you do code, you can review and edit it.
Bixlow Functions is part of the Premium plan.
Tell the agent which system you need and review the Function before you publish it.
NO CARD · ONE SCRIPT · 10 MINUTES