A/B test: say who you are in one line on the product page
If we add a sentence such as “Family shop in Valencia since 2015, we ship ourselves” to the product page, then orders from new visitors will rise, because a shop with a face and an address inspires more trust than an anonymous one.
By Fernando Blanco Dosil · Updated November 2, 2026
Why it can work
A shopper arriving from Google or an ad lands straight on a product page. They haven't seen your homepage or your About page, and they won't go looking. To them you are one of twenty stores selling the same thing.
A line with a place, a year and a specific detail sets you apart from stores nobody can locate. It is a small thing, but it answers the question nobody says out loud: can I trust this?
How to set it up
In Bixlow you describe the change to the agent, it builds it on your site and launches it as an A/B test once you approve it. A/B tests are on the paid plans, starting with Standard.
- Write the line with true, checkable facts: where you are, since when, what you do yourselves (ship, make, curate).
- In the variant, place it near the buy button, in plain text, without looking like an ad. A small photo of the team or the warehouse can go with it.
- Add it to every product page, or to the ones that get the most new traffic.
- Run it on new visitors only.
What to measure
| Metric | |
|---|---|
| Primary metric | Orders per new visitor |
| Metric that must not get worse | Add to cart |
| Where it is measured | On the order confirmation page |
Other versions worth trying
A service fact instead of a story: “We pack your order in our own warehouse, no middlemen”. Or the same line in the cart instead of the product page.