A/B test: show your returns policy in one line next to the button
If you write "Free returns within 30 days" next to the buy button, then you will get more orders, because the fear of getting it wrong weighs less when shoppers know they can send it back without hassle.
By Fernando Blanco Dosil · Updated November 2, 2026
Why it might work
Buying online from a store you don't know carries a risk: you may not like it, it may not fit, it may not be what it looked like. What lowers that risk is knowing you can return it. But your returns policy lives on a legal page nobody reads before buying.
One short, specific line by the button answers "what if I don't like it?" at the moment the question comes up. If your returns policy is good, not showing it is costing you sales.
How to set it up
In Bixlow you describe the change to the agent, it builds it on your site and launches it as an A/B test once you approve it.
- Sum up your policy in one true sentence: the window and whether it is free ("Free returns within 30 days", "Free exchanges, returns €3.95").
- In the variant, put it right below the add-to-cart button, with a link to the full policy.
- Apply it to every product page the policy covers.
- Run it for all traffic.
What to measure
| Metric | |
|---|---|
| Primary metric | Orders per visitor |
| Metric that must not get worse | Return rate on those orders |
| Where it is measured | Visitors who saw any product page |