2 min read
The Role of Urgency and Scarcity in Conversion (Without Tricks)
Real urgency and scarcity move indecisive buyers; fake countdowns and invented stock destroy trust. Learn how to use them honestly and measure their true effect.
Blog
Ideas to make every visit convert better
Practical guides on experimentation, personalization, statistics and AI agents, written by the team that builds Bixlow and runs CRO programs every week.
Latest articles
2 min read
How to optimize the above-the-fold of your homepage
Your above-the-fold has seconds to convince. Learn how a clear value proposition, visual hierarchy, an obvious CTA and A/B testing keep visitors from bouncing.
2 min read
Microcopy That Boosts Conversion
Those tiny texts around buttons, forms and errors guide every decision. Learn where microcopy matters most, how to write it and how to validate it with A/B tests.
2 min read
How to Use Social Proof to Convert More
Reviews, testimonials, usage numbers: learn which type of social proof to use, where to place it in the funnel and how to prove its real impact with A/B tests.
2 min read
Page Speed and Conversion: What Really Matters
Page speed drives conversion, but most speed obsession is misdirected. Learn which metrics actually move sales and leads, where to optimize first, and how to prove the impact.
2 min read
How to Optimize Your Campaign Landing Pages
Your campaign landing page has one job: turn paid traffic into action. Learn how to match the ad, kill distractions and A/B test fast without waiting on developers.
2 min read
Abandoned cart recovery: tactics that actually work
Cart abandonment sits near 70%. Recovery acts on buyers who already showed intent. Here are the email sequences, timing and messaging that rescue the most sales.
2 min read
How to Improve Your Store's Mobile Conversion
Mobile drives most of your traffic but converts worse than desktop. Speed, thumb-friendly design and a shorter checkout close that gap.
2 min read
Form optimization: fewer fields, more leads
Every extra field costs you leads. Learn how to trim your forms, fix usability and errors, and validate each change with A/B tests to capture more leads.
2 min read
How to optimize your pricing page
Your pricing page is where buying intent peaks and anxiety spikes. Learn how to structure plans, build trust and A/B test the layout to convert more.
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- AI CRO agentUnderstands your visitors, decides what to test or personalize, builds it on your site and measures whether it worked.Meet the agent
- Bixlow StudioA team of strategists and agents that runs your experimentation program end to end.Meet the Studio
- Book a demoWe show you Bixlow on your own website and propose your first three experiments.Book a demo