4 min read
The minimum CRO team: one person and a platform that does the rest
Traditional CRO needs an analyst, a designer, a developer and a statistician. Here's which of those four jobs actually has to be human at a small brand.
Topic
Articles on Marketing autonomy
Everything we have published on Marketing autonomy: guides, experiments and what we learned along the way.
5 articles
2 min read
How to Choose Your A/B Testing Tool in 2026
There's no single best A/B testing tool, only the best one for your team and stack. Here's a practical framework to decide and the mistakes to avoid in 2026.
2 min read
The experimentation layer: what it is and why it doesn't touch your backend
When marketing wants to ship changes without going through dev, engineering pictures chaos in production. A separate experimentation layer makes that fear unfounded.
2 min read
How to Give Marketing Autonomy Without Losing Engineering Control
Autonomy and control aren't opposites. With the right architecture, marketing can ship experiments freely while engineering keeps full control of the infrastructure.
2 min read
Growth team autonomy: how to stop asking IT for changes
A growth team that depends on IT for every change isn't agile—it's a requester stuck in a queue. Here's how to give it real autonomy without losing engineering control.
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