2 min read
Build vs buy: should you build your own experimentation layer?
The first A/B testing prototype is a weekend of work. The real bill comes later. An honest look at the build vs buy decision in experimentation.
Topic
Articles on Experimentation layer
Everything we have published on Experimentation layer: guides, experiments and what we learned along the way.
5 articles
2 min read
The experimentation layer: what it is and why it doesn't touch your backend
When marketing wants to ship changes without going through dev, engineering pictures chaos in production. A separate experimentation layer makes that fear unfounded.
2 min read
How to Give Marketing Autonomy Without Losing Engineering Control
Autonomy and control aren't opposites. With the right architecture, marketing can ship experiments freely while engineering keeps full control of the infrastructure.
2 min read
Growth team autonomy: how to stop asking IT for changes
A growth team that depends on IT for every change isn't agile—it's a requester stuck in a queue. Here's how to give it real autonomy without losing engineering control.
2 min read
Your dev backlog is killing your conversion: how to unblock it
Every web change stuck in the dev backlog is a week of lost learning and uplift. Here's how to pull marketing changes out of the queue without losing technical control.
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- AI CRO agentUnderstands your visitors, decides what to test or personalize, builds it on your site and measures whether it worked.Meet the agent
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