3 min read
Supertargeting: combining country, device, source and behaviour
Stacking conditions makes the segment sharper and the sample smaller. Here's how to know when the trade is worth it — and when you've segmented yourself into noise.
Topic
Articles on Website personalization
Everything we have published on Website personalization: guides, experiments and what we learned along the way.
26 articles
3 min read
Targeting by UTM: every campaign should land on the page it promised
You wrote a specific ad and then sent the click to a generic page. Message match is the cheapest conversion lift available to a small brand, and UTM targeting is how you get it.
3 min read
Mobile, desktop and tablet: segmenting by device without duplicating work
Responsive design made one page serve every screen. It didn't make one experiment serve every screen — and most flat results are a mobile win cancelling a desktop loss.
3 min read
New vs returning visitors: two websites inside the same website
A first-time visitor needs to be convinced. A returning one needs to be let through. Showing both the same page is the most common unforced error in CRO.
2 min read
Bixlow vs Adobe Target: the AI-first alternative
Adobe Target is powerful and enterprise-grade. Bixlow is AI-first with no devs or deploys. An honest comparison of when each one wins.
2 min read
How to connect your CRM and your website in one circuit
Your website and CRM live in separate worlds. Close the loop: personalize experiments with CRM data and send back conversions enriched with context. No code.
2 min read
Framer + experimentation: personalize your marketing site
Framer is built for shipping beautiful sites, not daily iteration. Add a layer that lets marketing run A/B tests and personalization without ever touching the editor.
2 min read
Personalizing your Shopify store by segment
Show new visitors, returning customers and abandoned carts the right message. Personalize your Shopify store by segment with no code: AI builds the flow, your team ships it.
2 min read
Webflow personalization for marketing teams
Showing every visitor the same message leaves conversion on the table. Personalize your Webflow site by segment, traffic source or campaign, no code required.
2 min read
Risks and Controls When Using AI on Your Website
AI brings speed to personalization and experimentation on your site, but it also adds risk. Here are the controls that let you move fast without compromising security.
2 min read
How to Write Good Goals So AI Builds the Right Flow
In an AI-first approach, the quality of your flow depends on the quality of your goal. Learn what to include, the mistakes to avoid, and what separates a vague goal from a winning one.
2 min read
AI Agents in Marketing: What They Can Already Do
Forget the hype. Here are the marketing tasks AI agents can already run reliably today, where the real limits are, and how to adopt them without losing control.
2 min read
AI and personalization: how far it goes today
Cut through the hype: what AI can really do in web personalization right now, where its limits are, and how to use it without inflated expectations.
2 min read
The 2026 growth stack: experimentation, personalization and automation
In 2026 the gap between fast and slow teams isn't more tools, it's how experimentation, personalization and automation fit together. Here's the modern growth stack.
2 min read
Dynamic experiences without building a hundred different pages
Stop duplicating URLs for every audience. Serve personalized experiences with rules and dynamic variants on a single page that scales and stays maintainable.
2 min read
How to Measure the Incrementality of Your Personalizations
A personalization can look like a win and add nothing. Incrementality measures the conversions it actually caused, so you stop celebrating coincidences.
2 min read
Ecommerce personalization: home, product page and checkout
Each stage of the buyer journey has its own job. Learn how to personalize your home, product page and checkout to lift conversion without hurting the experience.
2 min read
How to personalize the experience based on traffic source
Ads, organic, email or referral: each channel arrives with a different expectation. Learn how to keep message-page coherence and measure the real impact.
2 min read
Personalization for New vs. Returning Visitors
A first-time visitor and a returning one don't need the same thing. Here's what to show each, the mistakes to avoid, and how to measure if differentiating actually pays off.
2 min read
VIP offers for returning customers: how to design them
Returning customers are your most valuable asset. Learn which VIP rewards actually build loyalty, how to segment your best buyers and how to measure impact without giving away margin.
2 min read
Geolocation targeting: the right offer for every region
Personalize your site by country or region—currency, shipping, language and local offers—without developers. See the top use cases and how to measure real lift.
2 min read
Audience Segmentation to Personalize Your Website
How to define audience segments that actually move the needle, combine them, and avoid over-segmentation, with an AI-first approach you can publish.
2 min read
Behavioral personalization: how to react to every visitor
Adapt your site in real time to what each visitor does, page views, exit intent, repeat visits, and react at the exact moment intent appears.
2 min read
Web Personalization: What It Is and Where to Start
Personalization no longer needs a dev team or a big budget. Learn what web personalization really is, which use cases pay off first, and how to start today.
2 min read
Five high-impact changes you can launch today without devs
Five proven conversion levers you can ship today with no code and no deploy: hero headline, CTA, social proof, exit offer and traffic-source personalization.
2 min read
Publish landing variants without waiting for a release
Every euro you spend on ads lands on a page. Make that page match the campaign that brought it: create landing variants by segment, measure them, and roll back instantly.
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From reading to results
- AI CRO agentUnderstands your visitors, decides what to test or personalize, builds it on your site and measures whether it worked.Meet the agent
- Bixlow StudioA team of strategists and agents that runs your experimentation program end to end.Meet the Studio
- Book a demoWe show you Bixlow on your own website and propose your first three experiments.Book a demo