3 min read
Variant persistence: why a visitor must always see the same version
If someone sees variant B on Tuesday and variant A on Friday, you haven't run an experiment. You've run a bug that also produces numbers.
Topic
Articles on AI governance
Everything we have published on AI governance: guides, experiments and what we learned along the way.
7 articles
4 min read
The minimum CRO team: one person and a platform that does the rest
Traditional CRO needs an analyst, a designer, a developer and a statistician. Here's which of those four jobs actually has to be human at a small brand.
2 min read
Enterprise control without the enterprise complexity
You shouldn't have to choose between speed without control and control without speed. See how Bixlow gives engineering governance and the business the freedom to ship.
2 min read
Risks and Controls When Using AI on Your Website
AI brings speed to personalization and experimentation on your site, but it also adds risk. Here are the controls that let you move fast without compromising security.
2 min read
AI Agents in Marketing: What They Can Already Do
Forget the hype. Here are the marketing tasks AI agents can already run reliably today, where the real limits are, and how to adopt them without losing control.
2 min read
How to Give Marketing Autonomy Without Losing Engineering Control
Autonomy and control aren't opposites. With the right architecture, marketing can ship experiments freely while engineering keeps full control of the infrastructure.
2 min read
Growth team autonomy: how to stop asking IT for changes
A growth team that depends on IT for every change isn't agile—it's a requester stuck in a queue. Here's how to give it real autonomy without losing engineering control.
KEEP EXPLORING
From reading to results
- AI CRO agentUnderstands your visitors, decides what to test or personalize, builds it on your site and measures whether it worked.Meet the agent
- Bixlow StudioA team of strategists and agents that runs your experimentation program end to end.Meet the Studio
- Book a demoWe show you Bixlow on your own website and propose your first three experiments.Book a demo