9 min read
30 A/B test ideas for ecommerce (with the hypothesis for each)
Thirty concrete A/B test ideas for an online store, from homepage to checkout, each with an If-then-because hypothesis and the metric to measure. No invented uplifts.
Topic
Articles on Product page optimization
Everything we have published on Product page optimization: guides, experiments and what we learned along the way.
4 articles
8 min read
How to run an A/B test on PrestaShop
PrestaShop has no built-in A/B testing. How to install a testing script on 1.7 and 8, avoid the cache traps, measure the order confirmation and decide what to test first.
2 min read
Ecommerce personalization: home, product page and checkout
The homepage, the product page and the checkout do different jobs in an online shop, so each needs its own kind of personalization. What to change at each stage and what to leave alone.
2 min read
Product Pages That Convert: What to Test
The product page is where people decide whether to buy or keep browsing. Which parts of it to A/B test first, and why you should measure all the way to the paid order.
KEEP EXPLORING
From reading to results
- AI CRO agentUnderstands your visitors, decides what to test or personalize, builds it on your site and measures whether it worked.Meet the agent
- Bixlow StudioA team of strategists and agents that runs your experimentation program end to end.Meet the Studio
- Book a demoWe show you Bixlow on your own website and propose your first three experiments.Book a demo