3 min read
Measuring B2B leads with website experiments
Low volume, long cycles and a quality problem that only shows up months later. B2B breaks most of the standard advice — here's what survives.
Topic
Articles on Experiment metrics
Everything we have published on Experiment metrics: guides, experiments and what we learned along the way.
3 articles
3 min read
Custom events: measuring what actually matters in your business
Purchase and add-to-cart are somebody else's metrics. The event that predicts a sale in your business is usually specific, and usually not tracked.
3 min read
Choosing the primary metric of an experiment
One metric, declared before launch, that decides the outcome. Picking it is where most experiments are won or lost — long before anyone sees a number.
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