4 min read
The minimum CRO team: one person and a platform that does the rest
Traditional CRO needs an analyst, a designer, a developer and a statistician. Here's which of those four jobs actually has to be human at a small brand.
Blog
Ideas to make every visit convert better
Practical guides on experimentation, personalization, statistics and AI agents, written by the team that builds Bixlow and runs CRO programs every week.
Latest articles
3 min read
How to prioritise hypotheses when you can only run one test a month
ICE and PIE were designed for teams running twenty tests a quarter. When you get twelve a year, the scoring model has to change.
3 min read
The five mistakes every brand makes in its first month of CRO
Stopping early, testing everything at once, no guardrail, changing the test mid-flight and treating a win as a fact. All five are avoidable.
4 min read
Your first A/B test on Shopify, in one afternoon
No theme edits, no app that slows your storefront, no developer. From hypothesis to live experiment on a real product page, step by step.
4 min read
How much traffic do you need for A/B testing?
The honest answer has three inputs and no marketing spin. Here's how to calculate it for your own site, and what to do when the number comes back too big.
4 min read
What to test first when your site doesn't have much traffic
Low traffic doesn't mean you can't experiment. It means you can only detect large effects — so you have to test the things capable of producing them.
5 min read
How to build your first experimentation program as a new brand
You don't need a CRO team, a data warehouse or a statistician. You need a hypothesis, a segment and a way to measure. Here's the whole thing, from zero.
2 min read
How a Single Experiment Can Pay for Your Tool
One winning experiment can cover your tool's annual cost and then some. Here's how to calculate the real ROI of experimentation for your business.
2 min read
How to Justify Investing in Experimentation to Leadership
Leadership doesn't fund features, they fund returns and reduced risk. Here's how to build a business case for experimentation that gets approved.
2 min read
Enterprise control without the enterprise complexity
You shouldn't have to choose between speed without control and control without speed. See how Bixlow gives engineering governance and the business the freedom to ship.
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From reading to results
- AI CRO agentUnderstands your visitors, decides what to test or personalize, builds it on your site and measures whether it worked.Meet the agent
- Bixlow StudioA team of strategists and agents that runs your experimentation program end to end.Meet the Studio
- Book a demoWe show you Bixlow on your own website and propose your first three experiments.Book a demo