Everything we have published on Value proposition: guides, experiments and what we learned along the way.
3 articles
3 min read
The way a price is framed changes what people think it's worth. It's one of the few places a small brand can find large effects without touching margin, as long as you stay on the right side of EU pricing rules.
3 min read
The line at the top of your homepage is what you believe makes you different. A test can tell you whether customers agree, and it's one of the few questions worth the sample even on a small site.
2 min read
What people see before scrolling decides whether they stay. How to get the value proposition, the layout and the CTA right above the fold, and what to measure when you test it.
